The AIDAprima is the newest and most innovative ship operating for the German cruise line AIDA. After being built in Japan, the ship started cruising in 2016, and also became the fleet’s biggest ship. It was designed to follow AIDA’s Club Ship concept.
AIDA’s concept is very unique: the ship isn’t seen as a usual cruise ship, but as a floating club; an informal resort. So, you won’t see dress codes, specific times to eat or the traditional cruise ship agenda. Instead, you’ll find lots of restaurants and different attractions, all in a relaxed and informal atmosphere.